Relationship with the audience

 

Respect the audience not by giving them what they think or we think they want or by lecturing them. We respect the audience by giving them something visionary and then affording them the opportunity the dignity to draw their own conclusions.

 

Why? Film is not just a transaction where I design something and then you pay for it and then you get the ticket. It is actually a two hour collision with psychological, emotional and physiological ramifications. My job is to design the movie while keeping in mind what the audience brings to it personally and not by holding your hand all the way through and by giving you the obvious. The audience should get just enough to follow a plot, a logical sequence of events, but everything else should be left to their imagination. By telling you everything and explaining everything I'm robbing you, I'm stealing from you of the opportunity to to have an immersive experience based on what you bring to the film.

 

This is an important point as well. Right now, there is a disconnect, a lack of respect, between the filmmakers and the audience, which perceives filmmakers, producers and actors as being aloof and having contempt for them. The way to fix that, the way to reestablish respect, is not by making films that lecture the audience or by making the same

thing that they've seen 1000 times before. The way to fix this is not by making what you think they want which will just result in more empty cinematic calories. The proper way to respect the audience is to give them something visionary and then afford them the opportunity, the dignity, to draw their own conclusions.

 

My goal, therefore, is to give people just enough information so that they understand the mechanical step-by-step plot but then not explain anything else so that the the more that they have to inject themselves into it through their connection with the main characters the more they have an opportunity to understand things for themselves instead of having me hold their hand the whole way through. I believe strongly that this makes for a better cinematic experience.

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Strategy

 

Art versus accessibility

 

While a given property can be simultaneously artistic and accessible, a larger property and its associated world and characters must have more nuance, range and diversity of ideas. In a trilogy, for example, not all films should necessarily be the same genre.

 

The concept of genre, itself, is quite dubious but nonetheless unavoidable. Therefore, short films with small budgets and that are more artistic and contemplative can augment the world of the larger, more accessible films of the property.

 

Growth

 

The vision behind Gyrus is huge and could never be exploited/explored in a single film, game or TV show. With the lines blurred between all three, it is logical to establish Gyrus as a foundation upon which we can explore a vast array of characters, ideas, demographics and sales, as opposed to inventing different properties for each idea. This is especially true when considering the myriad competition in entertainment. Gyrus must be established and then built upon without distraction.